投稿の詳細: 活性化シンポジウム　Symposium for revitalization

今年で何回目になるのか
知らないけれど、須坂市と
長野地方事務所の共催（共同研究）
の首記のシンポジウムが開かれた。
ざっと会場を見回すとほとんどが
市職員。プラス議員さん。一般市民
は1割もいたかな？
2時からの講演に向けては「ゆっくらんど」
の地元の人がちらほら入って来たようだ。

まず、「人口増に結びつく喫緊の
課題に絞って検討した」結果発表。
1. 既存の産業団地（50％残とか）への
企業誘致。要件緩和やリサイクル業者も入れる
様にしたいと。
2. 新たな産業団地確保とそのための
法規制対策（つまり農地をもっと簡単に
企業が使えるようにしたい）。
3. 観光客誘致。米子の滝へのシャトルバス
実施とアンケート取りました、ということ。
それに須坂市内の観光名所や産業遺構など
を歩いてまわれるマップを作りましたと。

ご挨拶の中で副市長も強調していたが、
どうしても新たな産業団地を作りたいようだ。

それにしても、と思う。
昨年この人たちが呼んだ藻谷さんの講演で、
「人口は増えません。いかに減少のスピードを
緩和するかが重要で、そのためには
中心市街地活性化が鍵です」
「観光業社の加わらない観光の議論は
無意味です」等言われているのに、その考えが
全く反映されていない様に映る。
取捨選択はあるとして、昨年の講演から
参考にしたアイデアなり、考え方は
何なんだろうな～？

結論ありきのその結論へ向けての「研究」
とは何なのか？県職員と市職員による
共同研究の結果が歩き方マップの作成か？

さて、2時からの講演。
市内日帰り温泉施設の「ゆっくらんど」の
新しい指定管理者に決まった、上田で「十福
の湯」を経営する熊原さんのお話。
1日100人もお客さんが来ないと言われた
山の中の日帰り温泉を人気の施設にできたのか
の実践と、「ゆっくらんど」を「おもてなし戦略」
で経営したいというコンセプトがわかりやすく
話された。聴衆一同感服というところだろうか。
「ゆっくらんど」の成功が予感されるような
印象を受けました。

飯田の直売所「グリーンファーム」の社長さんの
別の講演（昨年）とダブル部分がありました。
1) こんなところで商売はなりたたないと、
　専門家やコンサルに言われた。
2) 大きな理念がないとダメ。
3) 自分の都合を押し付けない。
4) ちょっとした感動がある。
5) お客さんが知り合いをつれてきて勝手に
　案内や商品説明をしてくれる。
等など。

それにしても、「癒し」を提供するその裏では
徹底したデータ分析をしているんですね。
アンケートの取り方、分析の仕方一つでも
何の為にやるのかがはっきりしていて
経営に直結しているんですね～。

今の職員に「この施設を誇りに思っているか」
と聞いたんだそうです。残念ながら、と言って
ましたから、「ハイッ！もちろん！」と答えた
人はいなかったようです。
この質問、なんにでもあてはまって面白い
ですよね。
『私達（スタッフ）の誇りの、地域の誇りの
温泉を創る』というのが、コンセプトなんだ
そうです。

数日前、この辺りには何度も来ている遠来の
友人達（複数）をつれて夕食前に
お風呂に入りに行こうということになり、いくつか
候補を挙げた時、もちろん『ゆっくらんど』も
入っていたんですけど、即答『そこはイイヤ』
と言われて、そうだよねと自嘲してしまいました。

是非誇れる温泉に変えて下さい。
そして地域を変えましょう。
影ながら応援しています。

Today a symposium was held for the
second time at least for the Revitalization
of Suzaka City. It was co-organized by
local prefectural government and Suzaka
City government. The audiences were mostly
government staff with some town council members.
The number of citizens seemed very limited.
Towards 2 o'clock when the lecture was to be
delivered, a few more people seemingly from
aroud Yukkuland came in.

As part one, the study results done by
the prefectural government staff and
municipal government staffs about
a few emergent issues leading to
population increase were presented.
1. How to invite enterprises to the existing
industrial park of which occupancy is 50%. The
study result suggested to widen its door to
ristricted sectors including recycle companies.
2. How to develop new industrial park. The result
would want to lift existing restrictions which
means lifting the restrictions which keep farm land
only for agricultural use. In short, they want to
make it easy to use farm land for other industry.
3. How to increase the visitors. They said that
they started traffic restrictions and shuttle
bus servies to the Yonago Falls. The also
presented that they had developed five routes
for walkers inside Suzaka city visiting
must-see places and industry remains.

Vice Mayor also stressed that the city needed
a new industrial park.

Oh is that so ? These arguments reminded me
of what was talked last year by Mr. Motani
whom these people invited to deliver a
lecture. I think he said that the poupulation
would not increase but instead the important
thing was to reduce the pace and the key issue
was to revitalize the central district of the
city. He also criticized the discussion or studies
that was made without the people from local tourism
industry. I did not find any signs of such
comments being reflected in the studies.
Of course these people can chose what to pick
up or what to neglect. But I wonder what kind of
ideas or thoughts were considered ?

These presentation seemed as if they
had studied towards the results that
had been already established by someone.
Were the maps of walking around Suzaka
the results of co-studies by the prefectural
and municipal government staff ?

As part two, Mr. Kumahara who is the
president of the company running famous
popular spa in the mountains near Suzaka
and the company-select to run the Yukkukland
Spa facility in Suzaka delivered a lecture.

He talked about how he operates his spa
'Jippuku-no-yu' in Ueda. He was once
told my a local banker that he would
not have 100 cutomers a per in such a
remote place. But he managed to increase the
sales and the number of visitors every year
based on his concept and analysis. Because
it (maybe almost) was a real story, it was very
persuasive one. He would run the Yukkuland based
on the 'welcoming concept' which would provide
for the comfort to the customers. I felt that
Yukkuland would be re-born successfully.

His speech reminded me of some phrases by
the president of 'Greenfarm' a farmer's
market in Iida that had been made last year
for example;
1) many professionals warmed that the business
would fail in such a place,
2) Big concept is essential,
3) think in place of the cusotmers,
4) customers are welcome with small findings
which touch their heart
5) customers bring their friends and show around
by themselves,
and so on.

Mr. Kumaraha's spa provide for healing with the
cusotmers but in order to do so he uses his
own questionaires and its analysis to fulfill
the customers' demands. The analysis is directly
connected to the daily operation. It is impressive.

He asked the current staff of Yukkuland if
they were proud of the spa or not. The answers
were not affirmative to his regeret. We can use
this question to almost anything. What a nice
question. I would use it for myself!
His concept is 'We will make a spa which we
will be proud of and the local community will
be, too.'

Some days ago, I took some friends who
frequent to this area from big cities to
a spa and list up a few including Yukkuland.
Hardly had I finished the list, they clearly
said 'except Yukkuland' would do. I was ashamed
to include Yukkuland in that list. It was a
great pity.

I really hope that he will change Yukkuland
to our pride, and the local community as well
as he said as the eventual goal.
I will join you at the bottom of my heart.